Home Strategy Strategic Pillars Strategic Pillars Our mission is to Help and Inspire Customers with their Life on the Move. The existing pillars will evolve into: Supporting Drivers of Every Car; Inspiring Cyclists of Every Age; and Equipping Families for their Leisure Time.Through our core categories of Car Maintenance, Car Enhancement and Car Servicing we provide the services and expertise to take the hassle out of motoring.StrengthsNeeds driven demand.Established brand is natural destination for customers.Huge range and national availability.Leveraged through unique in-store services.Dealership quality services at independent garage prices.We deliver a compelling range of own-brand cycles and complement these with a knowledgeable, skilful and competitive cycle-service offering.StrengthsContemporary and innovative ranges drive a product-led market.Competitive international buying maintains good margins.Effective promotion of own brands through multichannel offer.New cycle ranges: Apollo, Carrera, Voodoo, Boardman and Pendleton.Through a wide range of Leisure products and accessories, from tents to camping and caravanning accessories, we help customers make the most of their leisure time.StrengthsValue driven environmentally friendly solutions for leisure and holidaying.Tight integration with multichannel drives sales of price-led ranges.Consistent growth in camping as Halfords becomes known for helping its customers with their life on the move.466 stores giving a national coverage for in car entertainment
