Strategic Pillars

Mechanic Under Bonnet


Our mission is to Help and Inspire Customers with their Life on the Move. The existing pillars will evolve into: Supporting Drivers of Every Car; Inspiring Cyclists of Every Age; and Equipping Families for their Leisure Time.

Supporting Drivers Logo

Through our core categories of Car Maintenance, Car Enhancement and Car Servicing we provide the services and expertise to take the hassle out of motoring.

Top Up Centre



  • Needs driven demand.
  • Established brand is natural destination for customers.
  • Huge range and national availability.
  • Leveraged through unique in-store services.
  • Dealership quality services at independent garage prices.
Inspiring Cyclists Logo

We deliver a compelling range of own-brand cycles and complement these with a knowledgeable, skilful and competitive cycle-service offering.

Childrens Cycle Range

Cycling Helmets


  • Contemporary and innovative ranges drive a product-led market.
  • Competitive international buying maintains good margins.
  • Effective promotion of own brands through multichannel offer.
  • New cycle ranges: Apollo, Carrera, Voodoo, Boardman and Pendleton.
Equipping Adventurers Logo

Through a wide range of Leisure products and accessories, from tents to camping and caravanning accessories, we help customers make the most of their leisure time.

Camping Accessories

Exodus Cycle Carrier


  • Value driven environmentally friendly solutions for leisure and holidaying.
  • Tight integration with multichannel drives sales of price-led ranges.
  • Consistent growth in camping as Halfords becomes known for helping its customers with their life on the move.
Electronic Devices

466 stores giving a national coverage for in car entertainment